Today, we live in the so called 'Information Society', in which every single event of the life of a person, no matter how important it is or how far that person is away from us, can be known immediately. All the information comes to us mostly by pictures and images, so our senses have become saturated, and our minds less and less able to produce an image on their own.
So, how can a modified image introduced in the flux of information change our perception and, due to this, our environment?
From bottom to top, the influence starts with a person that changes itself according to the canons established by the modified image. Designer clothes, make up, tanning sessions... It all makes the individual closer to the herd mentality.
Then this character realizes his environment is not suitable, so the change proceeds to the place that belongs (physically or spiritually) to him.
Finally, a bigger area gets involved in the process, so the city reflects the modification of the 'likes' and 'hates' of the society that lives in it. The achievement of the ideal way of life, depicted in magazines, TV shows or movies becomes a motto, moving aside the classic values and ambitions, now considered old fashioned or naïve.
For this reasons, the next step of this research would be to trace a map of human behavior in these three stages, so in the end, we would be able to check how the modified, unreal image becomes real.
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